Google has introduced a suite of new tools leveraging generative artificial intelligence to enhance the online shopping experience and streamline retail operations, according to a recent release from its cloud business.
Among the offerings is a generative AI-powered chatbot designed for use on websites and mobile apps. These virtual agents engage with consumers, providing personalized product recommendations based on individual preferences. Google Cloud's foray into generative AI reflects the technology's rapid evolution over the past year, becoming a pivotal element in various industries, particularly in the retail sector.
The suite also features a large language model designed to enhance the quality of product searches, currently available to select stores and set for broader availability later in the year. Additionally, Google's new AI products include tools aimed at improving customer service systems and expediting the cataloging processes for retailers. Not limited to online shopping, brick-and-mortar stores will benefit from new AI capabilities through Google Distributed Cloud Edge, an existing hardware and software product.
This announcement aligns with the broader trend of generative AI's increasing influence in the retail industry. Amazon, for example, introduced an AI tool for sellers in September, and during the recent holiday shopping season, many retailers integrated this burgeoning technology to enhance their operations.
The unveiling of Google Cloud's latest AI tools comes just ahead of the National Retail Federation's annual convention in New York City.