In the wake of Samsung and Google showcasing AI advancements in their recent smartphone releases, Apple seems poised to join the trend. During an earnings call following the publication of Apple's financial report, CEO Tim Cook subtly suggested discussing generative AI initiatives later this year.
The anticipation is high for these AI features to be unveiled at the WWDC event this summer, with expectations of integration into the iPhone 16 series by September.
Tim Cook's comments on Apple's work on generative AI were as follows:
In terms of generative AI, which, I'd guess, is your focus, we have a lot of work going on internally, as I've alluded to before. Our MO, if you will, has always been to do work and then talk about work and not to get out in front of ourselves. And so, we're going to hold that to this as well. But we've got some things that we are incredibly excited about that we'll be talking about later this year.
Hints found in the iOS 17.4 code suggest potential AI integrations with Siri, including features like content summarization and intelligent responses within Messages. Additionally, there are indications of AI enhancements in applications such as Apple Music, Pages, and Keynote.
While Apple is reportedly still in the decision-making phase for the AI model, ongoing tests involve both on-device solutions and those dependent on an internet connection. However, there are reports suggesting Apple's inclination towards prioritizing local AI processing over cloud-based features.