TikTok has undeniably shaken up the tech industry, prompting established companies to adapt to its disruptive influence. A notable trend initiated by TikTok is the shift away from traditional search engines like Google. Gen Z users, in particular, have increasingly turned to TikTok for their search queries, prompting the platform to further cater to this behavior with a recent update.
With 64% of Gen Z utilizing TikTok as a search engine, the platform has rolled out a new shortcut for its search function that users can add to their home screens. This move could potentially enhance TikTok's appeal as a go-to destination for discovering information.
Acknowledging TikTok's impact, Google has recognized the platform as a threat to its search engine business model. While TikTok, owned by a Chinese company, still has a long way to go, the introduction of the new shortcut signifies a strategic move in the right direction.
In its Chinese counterpart, TikTok already offers users the ability to search for local businesses and restaurants. It's likely that similar features will be introduced to the international version. Users can now easily access the search function through the shortcut, enabling them to explore a wide range of content within the app.
As TikTok continues to innovate, expect to see further developments in AI-assisted search functionalities. The competition between Google and TikTok is intensifying, potentially reshaping the tech landscape for years to come. TikTok's expansion beyond entertainment into diversification endeavors underscores its ambition to become more than just a social media platform.
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