Experience the future of shopping with Amazon's latest innovation – "Rufus," your very own AI-powered shopping assistant.
Unveiled on Thursday, this intelligent companion has been meticulously trained on Amazon's extensive product catalog and is equipped with information sourced from across the web, as reported by Fox News.
Initially launched in beta for a select group of US customers, Rufus can be accessed through Amazon's mobile app.
Users can engage in interactive conversations to seek assistance in locating products, conducting product comparisons, and receiving personalized recommendations.
Whether you're on the hunt for Valentine's Day gifts or the perfect dinosaur toy for a five-year-old, Rufus is ready to provide tailored suggestions and insights. Amazon's CEO, Andy Jassy, expressed excitement about the tool's potential, stating, "We’re at the start of what Rufus will do, with further personalization and expansion coming, but we’re excited about how it’ll make discovery easier on Amazon."
With promises of enhanced personalization and an extended rollout to more users in the coming weeks, Rufus aims to revolutionize the way customers explore and discover products on e-commerce platforms. Get ready for a seamless and intelligent shopping experience like never before.
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